Consumer Perceptions
On Mobile Services
REVIEW JOURNAL
"Consumer Perceptions of the Effect of Mobile Services"
Title of Research:
Commercial mobile services: Evaluation of Customer Perceptions Toward Marketing Strategy in Malaysia. (Mobile Commerce: An Evaluate Customer Perception for Marketing Strategy in Malaysia).
Author / Year:
Ahasanul and Noor Raihan Haque, 2003.
Background:
- The era of globalization and rapid technological advances are relatively firm will affect competition in attracting consumers.
REVIEW JOURNAL
"Consumer Perceptions of the Effect of Mobile Services"
Title of Research:
Commercial mobile services: Evaluation of Customer Perceptions Toward Marketing Strategy in Malaysia. (Mobile Commerce: An Evaluate Customer Perception for Marketing Strategy in Malaysia).
Author / Year:
Ahasanul and Noor Raihan Haque, 2003.
Background:
- The era of globalization and rapid technological advances are relatively firm will affect competition in attracting consumers.
- The growth and success of the Internet technology opens
up new horizons in the development of information technology and marketing
strategies.
- The development of technologies expected to improve marketing strategies that can generate profits for the business world.
- The use of mobile services will open up opportunities for trade, payment services, information services, and entertainment.
Currently, the growth of mobile commerce via relatively fast, so it is important for companies to know the impact on the consumer satisfaction.
Services provided to consumers will affect the perception of the satisfaction of consumers, so companies should consider the perception of the consumer, because the consumer who decides the choice of the product to be chosen.
Problem formulation:
How consumer perception on their preferences for the use of mobile services, as well as how the functions of the trade via mobile.
Limitation Problem:
Extent of the problem in this research is on the level of satisfaction with the perception of consumers toward the use of mobile services, and the extent of commercial mobile services affect the business world as a marketing strategy.
Research Objectives:
To determine the level of consumer perceptions of trade via mobile.
To determine the extent of the reach of trade via mobile as a marketing strategy.
Research Methodology:
Object of this study is that consumers male and female consumers by distributing questionnaires given to 250 respondents were based on the customer profile, the link usage of mobile services, and customer opinions in the use of mobile services in the world of mobile commerce. The questionnaire was distributed directly by industry Jawa Pos. This study uses nominal and Likert scales were used to measure the overall questionnaire.
Results and Conclusions:
From the results of the study showed a mean difference of perception between consumers men to women consumers on the use of commercial mobile services in the industry trade, ie 56.3% as much as men are more active consumers use the service and rest as much as 43.7% of women consumers. Perception is supported by the 10 dimensions of useful information, information that is easy to be, easy to use, lots of options, saving time, there is a media entertainment, it can be used any time, valuable service charges, limitations of the screen, as well as security and trust. In addition, the results of the study are negative effects on trade usage via mobile. It is important for business people to fully understand the most important elements of security and consumer confidence. These elements may be weaknesses in the use of the service via mobile, so it can make consumers feel satisfied with this service and will be bad for the company's development.
Suggestion:
It is important for employers to fully understand the most important elements of the use of mobile in the world via trade, one of which is the security and trust of the consumers themselves. Security and trust become one of the major factors that influence consumers' decision to shop using mobile services .. Therefore there are few factors that should be considered by companies in developing their marketing plan to trade through mobile commercial.
- The development of technologies expected to improve marketing strategies that can generate profits for the business world.
- The use of mobile services will open up opportunities for trade, payment services, information services, and entertainment.
Currently, the growth of mobile commerce via relatively fast, so it is important for companies to know the impact on the consumer satisfaction.
Services provided to consumers will affect the perception of the satisfaction of consumers, so companies should consider the perception of the consumer, because the consumer who decides the choice of the product to be chosen.
Problem formulation:
How consumer perception on their preferences for the use of mobile services, as well as how the functions of the trade via mobile.
Limitation Problem:
Extent of the problem in this research is on the level of satisfaction with the perception of consumers toward the use of mobile services, and the extent of commercial mobile services affect the business world as a marketing strategy.
Research Objectives:
To determine the level of consumer perceptions of trade via mobile.
To determine the extent of the reach of trade via mobile as a marketing strategy.
Research Methodology:
Object of this study is that consumers male and female consumers by distributing questionnaires given to 250 respondents were based on the customer profile, the link usage of mobile services, and customer opinions in the use of mobile services in the world of mobile commerce. The questionnaire was distributed directly by industry Jawa Pos. This study uses nominal and Likert scales were used to measure the overall questionnaire.
Results and Conclusions:
From the results of the study showed a mean difference of perception between consumers men to women consumers on the use of commercial mobile services in the industry trade, ie 56.3% as much as men are more active consumers use the service and rest as much as 43.7% of women consumers. Perception is supported by the 10 dimensions of useful information, information that is easy to be, easy to use, lots of options, saving time, there is a media entertainment, it can be used any time, valuable service charges, limitations of the screen, as well as security and trust. In addition, the results of the study are negative effects on trade usage via mobile. It is important for business people to fully understand the most important elements of security and consumer confidence. These elements may be weaknesses in the use of the service via mobile, so it can make consumers feel satisfied with this service and will be bad for the company's development.
Suggestion:
It is important for employers to fully understand the most important elements of the use of mobile in the world via trade, one of which is the security and trust of the consumers themselves. Security and trust become one of the major factors that influence consumers' decision to shop using mobile services .. Therefore there are few factors that should be considered by companies in developing their marketing plan to trade through mobile commercial.
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NPM : 14210308
KELAS : 3EA10
